Why You Need To Hire a Content Writer

You’re not here by happenstance.

Let me guess: You’re a business owner, or at least, trying to be one.

As you know, or as you’ll soon find out, the content creation space is all-encompassing. One of the most popular content creations are blogs, however, video, newsletters, infographics, and really anything visual or written that appeals to your audience are forms of content as well.

There is a lot to learn here in this space, too. Marketing, the process of attracting your audience to a product or service, will be a dear friend to you, and a close cousin to content creation. Together, the two of them form a “Holy Duo” of sorts for your business.

Now you may be saying, “Hold on, Rachel! As great as this sounds. Content creation isn’t as easy as it seems. I mean, here are just some of the problems I’ve ran into, or problems that I want addressed before I even start my business:

●     I can’t keep up with the consistent blogging schedule that I need in order to keep my audience’s attention.

●     I’m so focused on pushing out content for the sake of meeting deadlines that the work is poor quality.

●     I haven’t even thought about SEO.

●     Honestly? Writing isn’t my forte, nor is it the specialty of anyone else on my team, so I struggle greatly when it comes time to web copies.

Well, my answer to all that is simple.

You need a content writer.

Read on below to get a better understanding of “Why”.

Hire a Writer For Good Writing

Perhaps one of the most common reasons for hiring a writer is to improve the quality of your web copies. A good writer will connect with your audience’s needs and provide a voice for your brand.

Good, consistent writing also boosts SEO to get your web pages to rank higher in search engines. With over 5 million searches happening on Google every minute, Google holds a large percentage of the search market space. So, it is imperative that your work is optimized on that platform as much as possible. The more eyes you get on your website or product, the better chances of success for your company!

Hire a Writer To Improve Your Reputation

Poor customer service or failure to deliver on your services aren’t the only things that can sour your reputation - bad writing can, too!

If you’re offering a product, you want to seem as if you know what you’re talking about. The customer wants to feel as if they can trust you. It will be difficult to believe that your brand represents “uneety, stindardz, and attentiveionness” with so many typo mistakes! A content writer can also double as an editor to save you from any embarrassing grammar mishaps.

Hire a Writer To Save Time

The number of hours it takes to write, edit, and post a quality blog can be a time-consuming ordeal. In a 2022 survey conducted by Orbit Media studios, it takes content bloggers an average of 4 hours and 10 minutes to write a single 1,400 word blog. Now if you’re a business owner, add that to the time that you have to dedicate energy to bookkeeping, marketing, delegating tasks, answering emails and phone calls and well…. yeah, it’s a lot!

A content writer can free up hours of your time so that you can focus on other areas of your business.

Hire a Writer For a New Perspective

Sometimes, business owners can get stuck in their ways. Oh, come on. You know it's true!

When you’re doing your own content writing and marketing, you can easily get stuck in doing the same routine. What you may think to be a good process may not mean that it's sustainable for your business.

This is where a good content writer comes in.

Your content writer will approach your business with no biases. They’ll look at your services with a fresh perspective.

With this unbiased viewpoint, your writer will take the time to understand your business and look to see what they can do to make your products better. This objective point of view is what will guide them to write creative and innovative content that you, the one who’s too connected to the product, probably couldn’t see. Your content creator strives to create innovative work that doesn’t regurgitate the same clichés.

Alas, that is our job. We take your product, study its different angles to provide a unique perspective, and sell it to the customers in a repackaged form.

Here at WriteUp, we take pride in creating content that you and your audience will love. Please visit. writeupllc.com/services to learn more about what we do!